Why & How the Revenue Grows

1. Youth-Centric Virality

   • The core idea of sending dares to unlock chats taps into youth behavior and social hype.

   • This built-in engagement loop drives daily usage and content creation.

2. Ad-Supported Content

   • Advertisers get prime visibility with ads shown in the top 20% area of dare videos or photos sent between users.

   • This ensures native ad integration without disrupting the user experience.

3. Subscription Plans

   • Pro ($5/month): Ad-free + send up to 3 dares/day + exclusive dare themes.

   • Premium ($9/month): Ad-free + unlimited dares + full chat features + premium dare library.

   • Subscriptions provide recurring revenue and unlock deeper engagement.

4. Creator Monetization

   • Users who make their dares publicly available can earn a share of ad revenue displayed on their dare content.

   • This incentivizes content creation, helping the platform grow organically through user-generated dares.

5. Branded Dare Challenges (Future Expansion)

   • Partner with brands to launch sponsored dare challenges.

   • Brands pay for exposure through fun, viral, user-driven content.